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Bill C-372

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First Session, Forty-fourth Parliament,

70-71 Elizabeth II – 1-2 Charles III, 2021-2022-2023-2024

HOUSE OF COMMONS OF CANADA

BILL C-372
An Act respecting fossil fuel advertising

FIRST READING, February 5, 2024

Mr. Angus

441298


SUMMARY

This enactment enacts the Fossil Fuel Advertising Act to prohibit the promotion of fossil fuels except in accordance with the provisions of the Act.

Available on the House of Commons website at the following address:
www.ourcommons.ca


1st Session, 44th Parliament,

70-71 Elizabeth II – 1-2 Charles III, 2021-2022-2023-2024

HOUSE OF COMMONS OF CANADA

BILL C-372

An Act respecting fossil fuel advertising

Preamble

Whereas climate change represents an unprecedented and existential threat to people in Canada and around the world;

Whereas extreme weather events, such as the 2021 heat dome in British Columbia, are already proving deadly in Canada and, according to Health Canada, they are expected to increase in frequency and magnitude due to climate change;

Whereas, in 2023, Canada experienced the worst wildfire season ever recorded as the country exceeded the largest area ever burned in a year, totaling more than 7.‍9 million hectares;

Whereas the Government of Canada has made international climate commitments to drastically reduce fossil fuel consumption and to reach carbon neutrality by 2050, which requires the timely phase-out of fossil fuels;

Whereas the protection of the environment is a valid use of the federal criminal law power;

Whereas air pollution caused by fossil fuels leads to millions of premature deaths globally, including tens of thousands of premature deaths in Canada alone, and is a major cause of cancer, respiratory illness, adverse pregnancy outcomes, children’s diseases and cardiovascular symptoms;

Whereas fossil fuel production and consumption has resulted in a national public health crisis of substantial and pressing concern, in a way that is similar to the public health crisis caused by tobacco consumption;

Whereas, in 1989, Parliament restricted tobacco advertising and sponsorship to reduce tobacco use to respond to that public health crisis;

Whereas, in the context of a climate emergency, fossil fuel advertising sends a confusing and contradictory message about the need to urgently end Canada’s reliance on fossil fuels;

And whereas Parliament is of the opinion that fossil fuel advertising currently deploys techniques which knowingly mislead the public and fail to disclose the health and environmental harms associated with their use, impeding informed consumer decision-making, undermining public support for effective climate action and delaying the transition to safer, cleaner energy sources;

Now, therefore, His Majesty, by and with the advice and consent of the Senate and House of Commons of Canada, enacts as follows:

Short Title

Short title

1This Act may be cited as the Fossil Fuel Advertising Act.

Interpretation

Definitions

2The following definitions apply in this Act.

brand element  includes a brand name, trademark, trade-name, distinguishing guise, logo, graphic arrangement, design or slogan that is reasonably associated with, or that evokes, a product, a service or a brand of product or service, but does not include a colour.‍ (élément de marque)

entity includes a corporation, firm, partnership, association, society, trust or other organization, whether incorporated or not.‍ (entité)

fossil fuel means a fuel that, in whole or in part, is or is derived from petroleum, natural gas or related hydrocarbons. It excludes a fuel that consists only of non-fossilized, biodegradable organic material that originates from plants or animals but does not originate from a geological formation, including gases and liquids that are recovered from the decomposition of organic waste.‍ (combustible fossile)

Indigenous peoples has the meaning assigned by the definition aboriginal peoples of Canada in subsection 35(2) of the Constitution Act, 1982.‍ (peuples autochtones)

Minister means the Minister of Health.‍ (ministre)

prescribed means prescribed by regulation.‍ (Version anglaise seulement)

producer means the producer of a fossil fuel and includes any entity that is associated with a producer, including an entity that controls or is controlled by the producer or that is controlled by the same entity that controls the producer.‍ (producteur)

promotion means a representation about a product or service by any means, whether directly or indirectly, including any communication of information about the product or service and its price and distribution, that is likely to influence and shape attitudes, beliefs and behaviours about the product or service.‍ (promotion)

retailer means a person who is engaged in a business that includes the sale of fossil fuels to consumers.‍ (détaillant)

sell includes offer for sale, expose for sale and sell for export.‍ (vendre)

His Majesty

Binding on His Majesty

3This Act is binding on His Majesty in right of Canada or a province.

Purpose

Purpose of Act

4The purpose of this Act is to provide a legislative response to a national public health and environmental problem of substantial and pressing concern and, in particular,

  • (a)to protect the health of Canadians in light of conclusive evidence implicating the burning of fossil fuels in numerous adverse health effects, including fatalities;

  • (b)to protect the environment in light of conclusive evidence implicating the burning of fossil fuels in the climate emergency, which is causing harm to ecosystems as well as numerous debilitating and fatal diseases in humans;

  • (c)to prevent the public from being deceived or misled with respect to the environmental and health hazards of using fossil fuels; and

  • (d)to enhance public awareness of those hazards.

Application

Application

5This Act does not apply in respect of

  • (a)a literary, dramatic, musical, cinematographic, scientific, educational or artistic work, production or performance that uses or depicts fossil fuels, fossil fuel-related brand elements or the production of fossil fuels, whatever the mode or form of its expression, if no consideration is given, directly or indirectly, by a producer, a retailer or an entity that has as one of its purposes to promote fossil fuels for that use or depiction in the work, production or performance;

  • (b)an opinion, commentary or report in respect of fossil fuels, fossil fuel-related brand elements or the production of fossil fuels if no consideration is given, directly or indirectly, by a producer, a retailer or an entity that has as one of its purposes to promote fossil fuels for the reference to the fossil fuels, fossil fuel-related brand elements or the production of fossil fuels in that opinion, commentary or report; or

  • (c)the name of an entity or the name under which the entity carries on business.

Promotion

Prohibition

6It is prohibited for a person to promote a fossil fuel, a fossil fuel-related brand element or the production of a fossil fuel except as authorized by the provisions of this Act or of the regulations.

False promotion

7(1)It is prohibited for a person to promote a fossil fuel or the production of a fossil fuel in a manner that is false, misleading or deceptive with respect to or that is likely to create an erroneous impression about the characteristics, health or environmental effects or health or environmental hazards of the fossil fuel, its production or the emissions that result from its production or use.

Considerations

(2)The general impression conveyed by a promotion and the literal meaning of any statement contained in a promotion are to be taken into account in determining whether a promotion is made in such a manner.

Manner of promotion and prohibited elements

8It is prohibited for a person to promote a fossil fuel or the production of a fossil fuel

  • (a)in a manner that states or suggests that the fossil fuel, its production or its emissions are less harmful than other fossil fuels, their production or their emissions;

  • (b)in a manner that states or suggests that a fossil fuel or the practices of a producer or of the fossil fuel industry would lead to positive outcomes in relation to the environment, the health of Canadians, reconciliation with Indigenous peoples or the Canadian or global economy; or

  • (c)by using terms, expressions, logos, symbols or illustrations that are prohibited by the regulations.

Sales promotions

9(1)It is prohibited for a producer or retailer to

  • (a)provide or offer to provide any consideration for the purchase of a fossil fuel, including a gift to a purchaser or a third party, bonus, premium, cash rebate or right to participate in a game, draw, lottery or contest; or

  • (b)furnish or offer to furnish a fossil fuel without monetary consideration or in consideration of the purchase of a product or service or the performance of a service.

Definition of furnish

(2)In this section, furnish means to sell, lend, assign, give or send, with or without consideration, or to barter or deposit with another person for the performance of a service.

Point of sale signs

10Subject to the regulations, a retailer may post signs at the point of sale that indicate the availability of fossil fuels and their price.

Communication media

11(1)It is prohibited for a person to, on behalf of another person, with or without consideration, publish, broadcast or otherwise disseminate any promotion that is prohibited by this Act.

Exception

(2)Subsection (1) does not apply to the distribution for sale of an imported publication or the retransmission of radio or television broadcasts that originate outside Canada.

Foreign media

(3)It is prohibited for any person in Canada by means of a publication that is published outside Canada, a broadcast that originates outside Canada or any other communication, to promote a fossil fuel or its production or disseminate promotional material that contains a fossil fuel-related brand element in a manner that is contrary to this Act.

Report to Minister

12(1)Every producer must submit to the Minister, in the prescribed form and manner and within the prescribed time, information that is required by the regulations about any promotion referred to in this Act.

Supplementary information

(2)The Minister may, subject to the regulations, request supplementary information relating to the information referred to in subsection (1), and every producer must submit the requested information in the form and manner and within the time specified by the Minister.

Regulations

Regulations

13The Governor in Council may make regulations

  • (a)respecting the promotion of fossil fuels, the use and promotion of fossil fuel-related brand elements, including the form, manner and conditions of the promotion;

  • (b)authorizing the promotion of a fossil fuel, a fossil fuel-related brand element, the production of a fossil fuel or the name of a producer or retailer in promotional material or in the context of a sponsorship, for the purpose of supporting cultural or community events or cultural or community activities, including sporting events;

  • (c)for the purposes of paragraph 8(c), prohibiting the use of terms, expressions, logos, symbols or illustrations in order to prevent the public from being deceived or misled with respect to the health or environmental effects or health or environmental hazards of fossil fuels or their emissions;

  • (d)respecting signs that a retailer may post under section 10, including the placement of the signs and their number, size and content;

  • (e)respecting the information to be submitted under subsection 12(1) and the submission of that information;

  • (f)respecting requests for supplementary information under subsection 12(2);

  • (g)prescribing anything that by this Act is to be prescribed; and

  • (h)generally for carrying out the purposes of this Act.

Miscellaneous Provisions

Trademarks

14(1)Despite the Trademarks Act, the registration of a trademark is not invalid under paragraph 18(1)‍(b) or (c) of that Act as a result of compliance with this Act.

For greater certainty

(2)For greater certainty, the absence of use of a trademark as a result of compliance with this Act constitutes, under subsection 45(3) of the Trademarks Act, special circumstances that excuse the absence of use.

Offences and Punishment

Product and promotion offences — producer

15(1)Every producer who contravenes section 6 is guilty of an offence and liable

  • (a)on conviction on indictment to a fine not exceeding $1,000,000 or to imprisonment for a term not exceeding two years, or to both; or

  • (b)on summary conviction to a fine of not more than $500,000 or to imprisonment for a term not exceeding one year, or to both.

Promotion offences — other persons

(2)Every person, other than a producer, who contravenes section 6 is guilty of an offence and liable on summary conviction to a fine not exceeding $500,000.

False promotion

16(1)Every producer who contravenes subsection 7(1) is guilty of an offence and liable

  • (a)on conviction on indictment to a fine not exceeding $1,500,000 or to imprisonment for a term not exceeding two years, or to both; or

  • (b)on summary conviction to a fine not exceeding $750,000 or to imprisonment for a term not exceeding one year, or to both.

False promotion offences — other persons

(2)Every person, other than a producer, who contravenes section 7(1) is guilty of an offence and liable on summary conviction to a fine not exceeding $750,000.

Summary offence

17Every person who contravenes subsection 11(1) or (3) or 12(1) or (2) is guilty of an offence and liable on summary conviction to a fine not exceeding $50,000 or to imprisonment for a term not exceeding six months, or to both.

Offence by retailer

18(1)Every retailer who contravenes subsection 9(1) is guilty of an offence and liable on summary conviction

  • (a)for a first offence, to a fine not exceeding $3,000; and

  • (b)for a subsequent offence, to a fine not exceeding $50,000.

Offence by producer

(2)Every producer who contravenes subsection 9(1) is guilty of an offence and liable on summary conviction to a fine not exceeding $500,000 or to imprisonment for a term not exceeding two years less a day, or to both.

General offence

19Every person who contravenes section 8 is guilty of an offence and liable on summary conviction to a fine not exceeding $500,000 or to imprisonment for a term not exceeding two years less a day, or to both.

Due diligence defence

20A person is not to be found guilty of an offence under this Act if they establish that they exercised due diligence to prevent the commission of the offence.

Continuing offence

21A person who commits or continues an offence under this Act on more than one day is liable to be convicted for a separate offence for each day on which the offence is committed or continued.

Offence by director or officer of corporation

22If a corporation commits an offence under this Act, any director or officer of the corporation who authorized or acquiesced in the offence is guilty of an offence and liable on conviction to the penalty provided for by this Act in respect of the offence committed by the corporation, whether or not the corporation has been prosecuted or convicted.

Limitation period

23No summary conviction proceedings in respect of an offence under this Act may be commenced after the expiry of two years after the day on which the subject-matter of the proceedings arose.

Agreements

Equivalency agreements

24(1)The Minister may enter into an equivalency agreement with a province where there are in force, by or under the laws of that province, provisions that are equivalent to the provisions of this Act.

Order

(2)The Governor in Council may, on the recommendation of the Minister, by order, declare that certain provisions of this Act or the regulations, other than those creating an absolute prohibition, do not apply in a province in which an equivalency agreement is in force.

Table in Parliament

(3)A copy of an equivalency agreement in respect of which an order is made under subsection (2) must be tabled in each House of Parliament within the first 15 sitting days of that House after the order is made.

Review of the Act

Review of the Act

25(1)The Minister must, within three years after the day on which this section comes into force and every two years after that, undertake a review of the provisions and operation of this Act.

Report to Parliament

(2)The Minister must, no later than one year after the day on which the review is undertaken, cause a report on the review to be tabled in each House of Parliament.

Published under authority of the Speaker of the House of Commons

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