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Appendix B
| Words to Use | Words to Lose |
| Inclusion | Diversity |
| Cleaner, safer, healthier | Sustainability |
| Impact | Change |
| Doing better | Doing more |
| To Educate | To inform |
| Mutual Respect | Tolerance |
| Together | One |
| Economic Words to Use and Lose | |
| Words to Use | Words to Lose |
| Economic Freedom | Capitalism |
| A Healthy Economy | Economic Growth |
| Hardworking Taxpayers | The Middle Class |
| A Career | A Job |
| Results/Solutions | Metrics/Answers |
| Innovation | Ingenuity |
| Personalized | Customized |
| A problem-solver | A leader |
| General Words to Use and Lose | |
| Words to Use | Words to Lose |
| A Plan of Action | Agenda |
| I am your voice | I’m listening |
| Accountability | Transparency |
| Setting Priorities | Making Tough Decisions |
| Fact-Based | Evidence-Based |
| Everyone Benefits | Everyone wins/Win-Win |
| Human Talent | Human Capital |
| Commitment | Promise |